UIUX / Product Designer
Hi, I'm Penny Chen
With nearly 3 years of experience in MarTech and SaaS, I specialize in designing backend tools, CDPs, and internal platforms that align business logic with user workflows.
About
I'm a Product Designer creating seamless
digital experiences.
As a Product Designer with a MarTech background, I specialize in building 0-1 products, streamlining workflows, and creating design systems that drive consistency and efficiency.
Years of experience
2
Project Completed
10+
Figma
illustrator
Photoshop
Framer
Primiere
Google Analytics
Notion
Approach & Mindset
Blending Strategy, Creativity, and Data for Impactful Design
User-Centered
Balancing user needs with business goals to create scalable solutions.
Strategic Problem-Solving
Breaking down complex challenges into structured, actionable solutions.
Iterate & Evolve
Always refining solutions based on feedback, data, and evolving user needs.
Career
And This Is
My Career
Freelance
2025/5
-
Now
Currently working full-time on freelance projects with various design and software companies, including corporate identity website and ToB backend customization design.
Product Designer at AviviD.ai
2022/10
-
2025/2
I specialize in back-end product design for the B2B industry, leading 0-to-1 product development, feature iterations, and market validation. I manage multiple projects and am involved in every stage, from requirement gathering and market research to design implementation, data analysis, and optimization.
Testimonials
See what others say about me
Here’s what some of my colleagues have to say about working with me:
Penny demonstrated outstanding skills in UI/UX design, showing sharp user empathy and a strong grasp of product logic. Despite the complexity of the requirements, she consistently delivered clear and effective design solutions.
Wayne Huang
Product Manager at OneAD
在與她共事的專案中，她展現出優異的理解力與執行力，能迅速掌握需求並高效完成設計任務。同時也具備出色的團隊合作能力，能夠與不同角色順暢協作。她主導設計系統的建立，不僅提升整體設計品質，也大幅加快後續專案的開發流程，是團隊中非常關鍵的一員。
Amber Chen
Product Designer at AviviD
Penny 在短時間內從零建立完整的設計系統，並透過繪製流程圖及 Wireframes，將複雜的 CDP 標籤概念拆解為易於理解的步驟，成功協助團隊開發全新產品。Penny 是一位可靠、積極且高效的設計師，也是非常優秀的合作夥伴。
Megan Lin
Product Designer at AviviD
Penny 在與我共事期間，展現了卓越的執行力與高度責任感。無論面對何種挑戰，她總能迅速掌握需求，精準交付高品質成果，確保專案順利推進。她的效率與細心讓團隊倍感信賴，是不可多得的優秀夥伴。
Joanna Chang
Product Designer at AviviD
在參加AAPD UI設計實戰營和Soking老師的UXD產品設計學習營期間，我們有許多共同學習與討論的經驗。他在課程中總能快速掌握重點，設計思維清晰，作業表現也經常被老師點名肯定。對於UI與UX的理解兼具理論與實作，也會主動鑽研課外內容，是一位學習態度踏實且具備邏輯思維的設計師。
Alisa Chen
Product Designer at ATMOS
Contact
Let's Get in Touch
Feel free to reach out via email or connect with me on LinkedIn.
UIUX / Product Designer
Hi, I'm Penny Chen
With nearly 3 years of experience in MarTech and SaaS, I specialize in designing backend tools, CDPs, and internal platforms that align business logic with user workflows.
About
I'm a Product Designer creating seamless
digital experiences.
As a Product Designer with a MarTech background, I specialize in building 0-1 products, streamlining workflows, and creating design systems that drive consistency and efficiency.
Years of experience
2
Project Completed
10+
Figma
illustrator
Photoshop
Framer
Primiere
Google Analytics
Notion
Approach & Mindset
Blending Strategy, Creativity, and Data for Impactful Design
User-Centered
Balancing user needs with business goals to create scalable solutions.
Strategic Problem-Solving
Breaking down complex challenges into structured, actionable solutions.
Iterate & Evolve
Always refining solutions based on feedback, data, and evolving user needs.
Career
And This Is
My Career
Freelance
2025/5
-
Now
Currently working full-time on freelance projects with various design and software companies, including corporate identity website and ToB backend customization design.
Product Designer at AviviD.ai
2022/10
-
2025/2
I specialize in back-end product design for the B2B industry, leading 0-to-1 product development, feature iterations, and market validation. I manage multiple projects and am involved in every stage, from requirement gathering and market research to design implementation, data analysis, and optimization.
Testimonials
See what others say about me
Here’s what some of my colleagues have to say about working with me:
Penny demonstrated outstanding skills in UI/UX design, showing sharp user empathy and a strong grasp of product logic. Despite the complexity of the requirements, she consistently delivered clear and effective design solutions.
Wayne Huang
Product Manager at OneAD
在與她共事的專案中，她展現出優異的理解力與執行力，能迅速掌握需求並高效完成設計任務。同時也具備出色的團隊合作能力，能夠與不同角色順暢協作。她主導設計系統的建立，不僅提升整體設計品質，也大幅加快後續專案的開發流程，是團隊中非常關鍵的一員。
Amber Chen
Product Designer at AviviD
Penny 在短時間內從零建立完整的設計系統，並透過繪製流程圖及 Wireframes，將複雜的 CDP 標籤概念拆解為易於理解的步驟，成功協助團隊開發全新產品。Penny 是一位可靠、積極且高效的設計師，也是非常優秀的合作夥伴。
Megan Lin
Product Designer at AviviD
Penny 在與我共事期間，展現了卓越的執行力與高度責任感。無論面對何種挑戰，她總能迅速掌握需求，精準交付高品質成果，確保專案順利推進。她的效率與細心讓團隊倍感信賴，是不可多得的優秀夥伴。
Joanna Chang
Product Designer at AviviD
在參加AAPD UI設計實戰營和Soking老師的UXD產品設計學習營期間，我們有許多共同學習與討論的經驗。他在課程中總能快速掌握重點，設計思維清晰，作業表現也經常被老師點名肯定。對於UI與UX的理解兼具理論與實作，也會主動鑽研課外內容，是一位學習態度踏實且具備邏輯思維的設計師。
Alisa Chen
Product Designer at ATMOS
Contact
Let's Get in Touch
Feel free to reach out via email or connect with me on LinkedIn.
UIUX / Product Designer
Hi, I'm Penny Chen
With nearly 3 years of experience in MarTech and SaaS, I specialize in designing backend tools, CDPs, and internal platforms that align business logic with user workflows.
About
I'm a Product Designer creating seamless
digital experiences.
As a Product Designer with a MarTech background, I specialize in building 0-1 products, streamlining workflows, and creating design systems that drive consistency and efficiency.
Years of experience
2
Project Completed
10+
Figma
illustrator
Photoshop
Framer
Primiere
Google Analytics
Notion
Approach & Mindset
Blending Strategy, Creativity, and Data for Impactful Design
User-Centered
Balancing user needs with business goals to create scalable solutions.
Strategic Problem-Solving
Breaking down complex challenges into structured, actionable solutions.
Iterate & Evolve
Always refining solutions based on feedback, data, and evolving user needs.
Career
And This Is
My Career
Freelance
2025/5
-
Now
Currently working full-time on freelance projects with various design and software companies, including corporate identity website and ToB backend customization design.
Product Designer at AviviD.ai
2022/10
-
2025/2
I specialize in back-end product design for the B2B industry, leading 0-to-1 product development, feature iterations, and market validation. I manage multiple projects and am involved in every stage, from requirement gathering and market research to design implementation, data analysis, and optimization.
Testimonials
See what others say about me
Here’s what some of my colleagues have to say about working with me:
Penny demonstrated outstanding skills in UI/UX design, showing sharp user empathy and a strong grasp of product logic. Despite the complexity of the requirements, she consistently delivered clear and effective design solutions.
Wayne Huang
Product Manager at OneAD
在與她共事的專案中，她展現出優異的理解力與執行力，能迅速掌握需求並高效完成設計任務。同時也具備出色的團隊合作能力，能夠與不同角色順暢協作。她主導設計系統的建立，不僅提升整體設計品質，也大幅加快後續專案的開發流程，是團隊中非常關鍵的一員。
Amber Chen
Product Designer at AviviD
Penny 在短時間內從零建立完整的設計系統，並透過繪製流程圖及 Wireframes，將複雜的 CDP 標籤概念拆解為易於理解的步驟，成功協助團隊開發全新產品。Penny 是一位可靠、積極且高效的設計師，也是非常優秀的合作夥伴。
Megan Lin
Product Designer at AviviD
Penny 在與我共事期間，展現了卓越的執行力與高度責任感。無論面對何種挑戰，她總能迅速掌握需求，精準交付高品質成果，確保專案順利推進。她的效率與細心讓團隊倍感信賴，是不可多得的優秀夥伴。
Joanna Chang
Product Designer at AviviD
在參加AAPD UI設計實戰營和Soking老師的UXD產品設計學習營期間，我們有許多共同學習與討論的經驗。他在課程中總能快速掌握重點，設計思維清晰，作業表現也經常被老師點名肯定。對於UI與UX的理解兼具理論與實作，也會主動鑽研課外內容，是一位學習態度踏實且具備邏輯思維的設計師。
Alisa Chen
Product Designer at ATMOS
Contact
Let's Get in Touch
Feel free to reach out via email or connect with me on LinkedIn.